Independent research on how Americans make money online
Data refreshed Nov 3, 202633 methods · 98 sourcesModel v0.2
Courses & communities · Rank 8 of 33
Charge a monthly membership for access to a private community on Skool, Circle or Discord.
One person in the US, about 10 hours a week, after 12 monthsData updated Nov 3, 20264 sourcesModel v0.2
Suits
People who already have an audience and expertise people pay to learn.
Not for
Anyone starting without an audience or a proven skill.
What would change our view: Rates holding up while demand keeps growing would justify joining more broadly.
One person in the US, about 10 hours a week, after 12 months
Recalculated daily from the latest data; the history chart appears after the second daily update.
60% the method's unit economics ($400 a month for an active practitioner), 40% the US side-hustle distribution.
| Monthly priceMedian paid Skool community is $29–33; trending communities median $39. BRI uses the lower end. | $30 | Source |
| Free audience reached after 12 monthsBRI assumption: social and email followers built from scratch at 10 h/week. | 1,000 | BRI assumption |
| Platform and payment feesSkool Hobby: 10% + 30¢ per transaction, about 11% on $30. | $0.11 | Source |
| Share of audience that paysBRI assumption: a beginner's recurring conversion is far below the ~7.7% lifetime buyer rate of six-figure Kajabi creators. | 1.5% | BRI assumption |
Skool Hobby costs $9/month with a 10% transaction fee; Pro costs $99/month with 2.9%
SkoolAcross 15.9K paid Skool communities the median price is $29–33 a month; about 49% of 48.1K communities have fewer than 50 members
Profitable.appAmong 1,000 trending Skool listings the median price is $39 a month and the median community has 200 members
RevenueGeeksDiscord server owners keep 90% of subscription earnings after applicable deductions
DiscordKajabi's 2025 creator commerce report says creators who sell a community earn about 2× more, and Skool added a $9 Hobby plan that lowers the cost of starting.