Record a self-paced course and sell it on Teachable, Kajabi, Thinkific or Udemy.
BRI Score
out of 100
Suits
People who already have an audience and expertise people pay to learn.
Not for
Anyone starting without an audience or a proven skill.
What would change our view: A platform reversing its restrictions, or demand data turning up again.
One person in the US, about 10 hours a week, after 12 months
Recalculated daily from the latest data; the history chart appears after the second daily update.
70% the method's unit economics ($382 a month for an active practitioner), 30% the US side-hustle distribution.
| Revenue per saleFrom the bottom of Ruzuku's middle-half range to its median, for a first course. | $49–$150 | Source |
| Platform and payment feesTeachable Starter 7.5% + 2.9% + 30¢, about 11%. On Udemy organic sales it would be 63%. | $0.11 | Source |
| Sales a month after 12 monthsBRI assumption: small audience at 10 h/week; Ruzuku's ~$2,500 lifetime revenue per creator account suggests most sell very little. | 5 | BRI assumption |
Teachable Starter costs $39/month with a 7.5% transaction fee plus 2.9% + 30¢ card processing
TeachableMedian one-time course price $150 (middle half $49–357); $81M creator revenue across 31,922 creator accounts
RuzukuUdemy Consumer revenue fell from $292.1M (2024) to $265.8M (2025), down 9%
Udemy FY2025 10-K (SEC)Udemy instructors keep 37% of marketplace sales; the subscription share drops to 15% from January 2026
Udemy instructor letter (SEC exhibit)Udemy's Consumer revenue fell 9% in 2025, from $292.1M to $265.8M, as fewer people bought individual courses (FY2025 10-K).
