Run a Shopify store selling supplier products that ship straight to customers.
BRI Score
out of 100
Suits
People with some capital and time for sourcing, logistics and ads.
Not for
Anyone with no budget to buy stock or ads.
What would change our view: A platform reversing its restrictions, or demand data turning up again.
One person in the US, about 10 hours a week, after 12 months
Recalculated daily from the latest data; the history chart appears after the second daily update.
70% the method's unit economics ($67 a month for an active practitioner), 30% the US side-hustle distribution.
| Typical monthly revenue of beginner storesSource says $0–2,000; BRI floors the range at $100 because many stores make nothing and the model needs a positive range. | $100–$2,000 | Source |
| Costs as share of revenue (goods, ads, Shopify, payments)From the 10–20% typical net margin; beginners are often negative after ad tests and tariffs. | 85% | Source |
Shopify plan prices and third-party payment provider fees
ShopifyMost new dropshippers earn $0–2,000 a month; typical net margin 10–20% (1,200+ stores)
TrueProfitDe minimis exemption suspended from August 29, 2025; goods of $800 or less used to enter duty-free
Cole InternationalThe US ended duty-free de minimis entry for low-value imports from August 29, 2025, raising landed costs on the China-sourced goods dropshipping depends on.
