Commerce · Rank 28 of 33

Amazon FBA private label

Source a product under your own brand and sell it on Amazon with Fulfillment by Amazon.

CoolingDecliningAI-neutral

BRI median: $195/mo
Middle 50%: $55–$705
Top 10% earn: $2.3k+
BRI Score: out of 100
Data confidence: A· Strong data

One person in the US, about 10 hours a week, after 12 monthsData updated Nov 3, 20264 sourcesModel v0.2

BRI verdict

Avoid for now

Early growth
Crowded growth
Mature
Saturated
Declining

Why

Marketplace Pulse counted 165,000 new Amazon.com sellers in 2025, down 44% and the lowest since tracking began in 2015.
BRI's median of $195 a month is close to the typical US side hustle ($200).
Competition is high: newcomers compete with many established sellers.
Platform risk is high: one policy change can cut income overnight.

Suits

People with some capital and time for sourcing, logistics and ads.

Not for

Anyone with no budget to buy stock or ads.

What would change our view: A platform reversing its restrictions, or demand data turning up again.

BRI monthly estimate

A· Strong data

One person in the US, about 10 hours a week, after 12 months

Recalculated daily from the latest data; the history chart appears after the second daily update.

How this number is built

70% the method's unit economics ($190 a month for an active practitioner), 30% the US side-hustle distribution.

Typical monthly revenue of active sellers48% of sellers sell under $1,000 a month and 22% sell $1,001–5,000.	$500–$5,000	Source
Costs as share of revenue (goods, Amazon fees, ads)Median small seller reports an 11–15% net margin, so costs are about 88% of revenue; 13% lose money.	88%	Source

Model v0.2 methodology

Evidence

Platform dataNov 2026
Professional plan costs $39.99/month; the most common referral fee is 15%
Amazon
PressJan 2026
165,000 new sellers in 2025, down 44%, attributed to tariffs, ads and fee increases
Marketplace Pulse
SurveyJul 2024
Monthly sales: 31% of sellers under $500, 17% $501–1,000, 22% $1,001–5,000; 13% not profitable
Jungle Scout seller survey
PressFeb 2023
Amazon takes over 50% of seller revenue: about 15% referral, 20–35% FBA, up to 15% ads
Marketplace Pulse

Risks to know

Amazon fees plus ads can take more than half of revenue before the cost of goods.
Tariffs and inventory tie up capital: 64% of sellers spent under $5,000 to start, 17% more than $10,000.
A suspended account or hijacked listing can stop sales overnight.

Marketplace Pulse counted 165,000 new Amazon.com sellers in 2025, down 44% and the lowest since tracking began in 2015.

Score breakdown

Momentum10 · weight 25%
Earnings37 · weight 30%
Room to compete30 · weight 15%
Platform durability20 · weight 20%
Data confidence100 · weight 10%

Category: Commerce
Competition: High
Platform risk: High
Data confidence: A· Strong data
AI impact: AI-neutral

Marketplace Pulse says AI raised the baseline for listings and research and helped overseas sellers more, giving no lasting edge to a US beginner.

Cite this page

Best Review Insight. “Amazon FBA private label: how much can you really make?” BRI Index, model v0.2, data updated Nov 3, 2026. https://bestreviewinsight.com/methods/amazon-fba-private-label

Free to quote with a link. Found an error? See our corrections policy.

Compare with

Amazon FBA private label

Source a product under your own brand and sell it on Amazon with Fulfillment by Amazon.

CoolingDecliningAI-neutral

BRI median: $195/mo
Middle 50%: $55–$705
Top 10% earn: $2.3k+
BRI Score: out of 100
Data confidence: A· Strong data

One person in the US, about 10 hours a week, after 12 monthsData updated Nov 3, 20264 sourcesModel v0.2

How this number is built

70% the method's unit economics ($190 a month for an active practitioner), 30% the US side-hustle distribution.

Typical monthly revenue of active sellers48% of sellers sell under $1,000 a month and 22% sell $1,001–5,000.

$500–$5,000

Source

Costs as share of revenue (goods, Amazon fees, ads)Median small seller reports an 11–15% net margin, so costs are about 88% of revenue; 13% lose money.

88%

Source

Model v0.2 methodology

Evidence

Platform dataNov 2026

Professional plan costs $39.99/month; the most common referral fee is 15%

Amazon

PressJan 2026

165,000 new sellers in 2025, down 44%, attributed to tariffs, ads and fee increases

Marketplace Pulse

SurveyJul 2024

Monthly sales: 31% of sellers under $500, 17% $501–1,000, 22% $1,001–5,000; 13% not profitable

Jungle Scout seller survey

PressFeb 2023

Amazon takes over 50% of seller revenue: about 15% referral, 20–35% FBA, up to 15% ads

Marketplace Pulse

Risks to know

Amazon fees plus ads can take more than half of revenue before the cost of goods.

Tariffs and inventory tie up capital: 64% of sellers spent under $5,000 to start, 17% more than $10,000.

A suspended account or hijacked listing can stop sales overnight.

Marketplace Pulse counted 165,000 new Amazon.com sellers in 2025, down 44% and the lowest since tracking began in 2015.